Reporting Period: 1 Aug – 31 Aug 2026

Dr Nahla Hunter
Performance Marketing Report.

Cross-platform analysis covering Facebook, Instagram, TikTok and YouTube.

Explore Platform Data

Agenda

Roadmap for the August 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

Period-over-Period View

04

Executive Summary

August generated approximately 86.5K views across four platforms. Facebook declined sharply, while Instagram profile actions and TikTok views increased.

Facebook: Rebuilding Reach

55.4K views and 612 interactions, down 69.5% and 71.9%. The strongest organic reel delivered 9,723 views.

Instagram: Discovery With More Profile Action

14,573 views, 79.8% from non-followers. Profile visits rose 18.6% to 364 and external link taps rose 72.7% to 19.

TikTok: Search-Led Discovery

7.4K video views, up 20.0%. Search supplied 95.5% of traffic, while likes and shares declined.

YouTube: Shorts Feed Discovery

9.1K views, 4.4K engaged views and +26 subscribers. The Shorts feed supplied 87.8% of discovery.

Approximately 86.5K Views

Combined platform views total approximately 86.5K. Facebook supplied about 64%; this is a sum of views, not a unique-audience total.

Practical Hair and Skin Questions

Hair dye, daughters’ hair and skin-care habits recur across the supplied top content. Use those subjects to build related follow-up videos.

Period-over-Period View

Platform-reported changes against the previous period; Instagram total followers are compared with July 31.

Facebook

  • Views55.4K · ↓ 69.5%
  • Interactions612 · ↓ 71.9%
  • Viewers22.0K · ↓ 72.6%
  • Follows189 · ↓ 87.2%

Instagram

  • Viewers6,029 · ↓ 5.4%
  • Profile visits364 · ↑ 18.6%
  • External link taps19 · ↑ 72.7%
  • Total followers2,714 · ↑ 2.9% vs Jul 31

TikTok

  • Video views7.4K · ↑ 20.0%
  • Profile views54 · unchanged
  • Likes109 · ↓ 12.8%
  • Shares24 · ↓ 4.0%

A Consistent Pattern Holds

Women Lead Every Audience

Women account for 63.9%–90.5% across the four platforms. Ages 35–44 lead Facebook, Instagram and TikTok; 25–34 leads YouTube.

Different Discovery Routes

TikTok is search-led at 95.5%. YouTube depends on the Shorts feed at 87.8%. Instagram gets 79.8% of views from non-followers.

Turn Attention Into Action

Instagram profile visits and link taps increased. Facebook recorded 17 messaging contacts and 19 conversations started, with a 0% response rate.

What We Need To Improve

1. Facebook Reach and Retention

Views fell 69.5% and 3-second views fell 73.3%.

Focus: Audit posting and distribution, then test stronger openings around the best-performing hair-care questions.

2. Inbox Response

Facebook recorded 17 messaging contacts and 19 conversations started, with a 0% response rate.

Focus: Set a daily response routine and a clear handoff for enquiries.

3. Instagram Profile Conversion

364 profile visits and 19 external link taps both increased.

Focus: Keep the profile destination clear and connect each relevant reel to that next step.

4. Discovery by Platform

TikTok traffic is 95.5% Search; YouTube discovery is 87.8% Shorts feed.

Focus: Write searchable TikTok questions and test immediate, clear openings for YouTube Shorts.

What We’re Changing

  • Build follow-up content around the supplied top hair and skin-care questions.
  • Track Facebook response rate alongside conversations started.
  • Keep Instagram’s profile destination consistent.
  • Adapt titles and openings to each platform’s discovery source.

Next Step Recommendations

  1. Review Facebook views and 3-second views by post and week.
  2. Track Instagram views → profile visits → external link taps.
  3. Compare TikTok search topics by views, shares and profile visits.
  4. Measure YouTube engaged views and subscriber gains by Short.
  5. Repeat the strongest practical topics with a new question or example.

Exhaustive Platform Data

Select a platform to view performance metrics, top content and audience demographics for August 2026.

Facebook

Rebuilding Reach

10,106 total followers

Views

55.4K

↓ 69.5% vs previous period

Interactions

612

↓ 71.9% vs previous period

3-Second Views

24.6K

↓ 73.3% vs previous period

Follows

189

↓ 87.2% vs previous period

Viewers

22.0K

↓ 72.6% vs previous period

Deep Metrics

  • Messaging contacts17 · ↓ 32%
  • New messaging contacts14 · ↓ 39.1%
  • Conversations started19 · ↓ 20.8%
  • Response rate0%
  • Total followers10,106

Audience

Women (85.2%)Men (14.8%)

Age Distribution

18–243.4%
25–3420.3%
35–4434.5%
45–5423.8%
55–6412.5%
65+5.5%

Locations

Egypt83.4%
Saudi Arabia2.5%
United States2.3%
Libya1.4%
UAE1.3%

Top Content (August 2026)

Organic
لو شعرك وقع بعد الصبغة... متستعجليش تلومي الصبغة. الحقيقة إن في فرق كبير بين سقوط...
9,723 views

86 likes · 3 comments · 5 shares

أحياناً من كتر خوفنا على شعر بناتنا، ممكن نضغط عليه ونشده بطريقة تأثر على صحته و...
6,554 views

37 likes · 2 comments · 1 shares

مش كل منتج كوري مناسب لبشرتك. المشكلة مش في المنتجات الكورية، لكن في اخ...
6,280 views

55 likes · 0 comments · 0 shares

Simple takeaway: Facebook generated 55.4K views in August. The strongest organic reel reached 9,723 views, while overall views and interactions fell sharply against the previous period.

Action Plan

  • Review the posting calendar and distribution behind the 69.5% decline in views.
  • Build follow-up reels around hair shedding after dye and gentle care for daughters’ hair.
  • Assign a daily inbox owner and improve the reported 0% response rate.
  • Track 3-second views and content interactions alongside total views each week.

Instagram

Discovery With More Profile Action

2,714 total followers

Views

14,573

79.8% from non-followers

Viewers

6,029

↓ 5.4% vs previous period

Total Followers

2,714

↑ 2.9% vs Jul 31

Follows

95

20 unfollows during August

Net Growth

+75

Followers gained minus unfollows

Deep Metrics

  • Unfollows20
  • Profile activity383 · ↑ 20.4%
  • Profile visits364 · ↑ 18.6%
  • External link taps19 · ↑ 72.7%

Where Views Came From

Followers20.2%
Non-followers79.8%

Views by Format

Reels80.6%
Posts15.2%

Audience

Women (90.5%)Men (9.5%)

Age Distribution

13–170.0%
18–243.3%
25–3424.3%
35–4434.9%
45–5422.2%
55–6411.6%
65+3.6%

Top Cities

Cairo21.6%
6 October City10.5%
Alexandria8.4%
Madinat Al Huckstep, Al Qahirah3.8%
Abu Rawwash, Al Jizah3.2%

Top Content (August 2026)

Organic
إزاي تحافظي على شعر بنتك
2,110 views

52 likes · 0 comments

إزاي تحافظي على بشرتك لأطول وقت
1,419 views

24 likes · 0 comments

حساسية الصبغة مش حاجة بسيطة
1,268 views

11 likes · 0 comments

Simple takeaway: Instagram generated 14,573 views, with 79.8% from non-followers. The account added 95 follows and 75 net followers, while profile visits and link taps increased.

Action Plan

  • Continue practical hair and skin-care reels: Reels supplied 80.6% of views.
  • Give non-followers a clear reason to follow in each reel and caption.
  • Use one clear profile destination and track external link taps against profile visits.
  • Extend the daughters’ hair topic, the strongest supplied Instagram post at 2,110 views.

TikTok

Search-Led Discovery

1.1K total followers

Video Views

7.4K

↑ 1.2K / 20.0% vs previous period

Profile Views

54

Unchanged · 0 / 0.0%

Likes

109

↓ 16 / 12.8%

Shares

24

↓ 1 / 4.0%

Net Followers

+14

During August

Deep Metrics

  • Comments1
  • Total followers1.1K

Traffic Sources

Search95.5%
For You3.8%
Following0.4%
Personal profile0.3%
Sound0.0%

Audience

Women (69%)Men (31%)

Age Distribution

18–245.5%
25–3426.7%
35–4432.7%
45–5424.8%
55+10.3%

Locations

Egypt56.1%
Saudi Arabia7.6%
Libya3.6%
Algeria3.3%
UAE2.4%
Tunisia2.4%
Morocco2.3%
Iraq1.8%
Kuwait1.8%
Lebanon1.0%
Others17.7%

Top Content (August 2026)

Organic
حساسية الصبغة / صبغة الشعر
673 views

8 likes · 0 comments · 2 shares · 3 saves

يعني إيه Skin Longevity
537 views

8 likes · 0 comments · 2 shares · 1 saves

Simple takeaway: TikTok generated 7.4K views, with Search supplying 95.5% of traffic. Views increased 20.0%, while profile views stayed at 54.

Action Plan

  • Use specific questions about hair dye and skin longevity in titles, captions and spoken openings.
  • Answer one search question clearly in each video.
  • Add a relevant follow or profile prompt after the answer.
  • Test openings for the For You feed while monitoring the existing search traffic.

YouTube

Shorts Feed Discovery

332 current subscribers

Views

9.1K

August 1–31

Engaged Views

4.4K

August reporting source

Subscribers

+26

Gained during August

Likes

87

August reporting source

Current Subscribers

332

Current channel total

Deep Metrics

  • Current subscribers332
  • Subscribers gained+26

Traffic Sources

Shorts feed87.8%
YouTube Search7.9%
Channel pages2.8%
Browse features0.9%
Suggested videos0.2%
Others0.5%

Audience

Women (63.9%)Men (36.1%)

Age Distribution

13–172.8%
18–2414.8%
25–3440.2%
35–4427.1%
45–5412.3%
55–641.6%
65+1.2%

Locations

Egypt12.2%
Algeria11.5%
Syria8.8%
Iraq8.7%
Saudi Arabia7.0%

Separate Last 28 Days Snapshot

  • Views9.4K
  • Watch hours32.0
  • Subscribers+23

Separate rolling-period source; excluded from August totals.

Top Content (August 2026)

Organic
إزاي نحافظ على شعر البنت ونساعدها تتقبله زي ما هو؟
1,160 views

+3 subscribers

حاجات لو عملتيها.. هتضر بشرتك
1,349 views

+3 subscribers

حساسية الصبغة مش حاجة بسيطة
1,169 views

+3 subscribers

The daughters’ hair Short uses its dedicated August video analytics: 1,160 views.

Simple takeaway: YouTube delivered 9.1K views in August and gained 26 subscribers. The Shorts feed supplied 87.8% of discovery, with the largest age group at 25–34.

Action Plan

  • Lead Shorts with the practical problem before giving the explanation.
  • Build related Shorts around daughters’ hair care, skin habits and hair-dye allergy.
  • Add a brief subscription prompt after the main answer.
  • Compare subscriber gains and engaged views for each new Short.